- May 13, 2022

WeThe15, aspiring to be the largest human rights campaign to represent the world’s 1.2 billion persons with disabilities, has won the Campaign of the Year at the Sports Industry Awards 2022. This is the second award since its launch in August 2021. Vladimir Cuk, Executive Director of IDA and Andrew Parsons, President of the International Paralympic Committee, received the award on behalf of the WeThe15 campaign.

The campaign, launched by a coalition of international organisations and spearheaded by the International Paralympic Committee and International Disability Alliance, advances WeThe15’s message on the rights of persons with disabilities who make up 15% of the global population has reached 80% of the world.

Launched ahead of the Tokyo 2020 Paralympic Games, WeThe15 aims to end discrimination towards persons with disabilities and act as a global movement campaigning for disability visibility, accessibility, inclusion and equality of rights.

WeThe15 brings together a coalition of international organisations from the worlds of sport, human rights, policy, business, arts, and entertainment, including representative organisations of persons with disabilities. Together we will work with governments, businesses, and the public over the next decade to initiate change for the world’s largest marginalised group who make up 15% of the global population. 

The objectives of WeThe15 are aligned with the UN 2030 Agenda for Sustainable Development and the Convention on the Rights of Persons with Disabilities.

WeThe15 over the next decade aims to change attitudes and create more opportunities by:​  

  • Uniting the world’s 1.2 billion persons with disabilities behind a movement for change, with simple and powerful messages​ for inclusion.
  • Putting persons with disabilities and their representative organisations at the heart of the diversity and inclusion agenda.
  • Breaking down societal and systemic barriers that are preventing persons with disabilities being included and active members of society.  
  • Ensuring greater awareness, visibility, and positive representation of persons with disabilities. ​  
  • Delivering campaigns and rallying the power and media outreach of sports and culture to amplify the voice of persons with disabilities towards governments, businesses and the public to deliver change.