WeThe15, aspiring to be the largest human rights campaign to represent the world’s 1.2 billion persons with disabilities, has won the Campaign of the Year at the Sports Industry Awards 2022. This is the second award the campaign has won since its launch.

WeThe15, the campaign launched in August 2021 aspiring to be the biggest human rights movement to represent the world’s 1.2 billion persons with disabilities, has won a major European public relations award.

The International Disability Alliance, the International Paralympic Committee together with international partners are leading the #WeThe15 campaign. The first part of the campaign starts on 19 August 2021 and goes until 5 September 2021 – to the end of the Paralympics.

This 10-year campaign aims to be the biggest ever human rights movement to end discrimination against persons with disabilities and transform the lives of 1.2 billion people. #WeThe15 has brought together a large coalition of international organisations from the world of sport, human rights, policy, business, culture, and entertainment to initiate change for the world’s largest marginalised group.

Ana Lucia Arellano, Chairperson of the International Disability Alliance, said: “Over the past 20 years, a lot has been achieved regarding the inclusion of persons with disabilities. We successfully advocated for the adoption of the United Nations Convention on the Rights of Persons with Disabilities, as well as to be included in the Agenda 2030 for Sustainable Development.

“Looking into the future, we recognise that there is still a lot to be done if we want to achieve the full inclusion of more than a billion persons we represent. We need new creative and innovative approaches, and we need much broader coalition to achieve that. WeThe15 has a unique opportunity and responsibility to achieve exactly that – to be a platform where more and new actors will come together making the ‘Nothing about us without us’ a real change for all persons with disabilities.”

Read the press release to learn more.